Adidas Originals
A first-of-its-kind music video premiere dubbed “disappearing cinema” for the launch of the all-new adidas originals P.O.D. System sneaker silhouette. The video starred Detroit rapper Curtis Roach debuting his new single “Spectacular” and was directed by Colin Tilley (frequent collaborator to the likes of Kendrick Lamar, Rihanna, J Balvin, Justin Bieber, Cardi B, and more).
After a thoughtful and thorough promotional build-up, “Specatular” was presented on Instagram Stories and only lived online to be seen for 24 hours.
WWD / Yahoo! / Complex / Ad Age