Amazon Studios Honey Boy
A social-first stunt campaign to generate hype for the film Honey Boy, directed by Alma Har’el and starring Shia Labeouf. We developed a ‘pieing’ AR Instagram filter (a first for both Amazon Studios and Highsnobiety at the time) for fans and users to engage with in their Instagram Stories. Additionally, we implemented a UGC social extension that invited indie film fans to create their own version of the Honey Boy poster for a chance to win prizes from the cast. The poster creation competition received a few thousand submissions in its entirety and was highly praised by the Honey Boy crew.
Highsnobiety / LIEF Studios