Mattel Creations
Mattel Creations is Mattel’s first Direct-To-Consumer channel that emphasizes the company’s rich innovative history that elevates toys as art. A start-to-finish branding project that oversaw brand design, voice, strategy, product, collaborations, communication, storytelling, etc. We served as Mattel’s creative agency responsible for the inception, launch, and evolution of the new Mattel Creations brand. Some of the high-profile collaborators included Madsaki, Daniel Arsham, Virgil Abloh, Nina Chanel, Travis Scott, Takashi Murakami, Tesla, BAPE, and many more. The “Collaboratory” was the inaugural campaign that included all new product development and content creation from Mattel Creations (see below).
Mattel Creations / Highsnobiety / Hypebeast / Fast Company / Dezeen