New Balance 997 20th Anniversary
Celebrating the 20th Anniversary of the now-iconic New Balance 997 launch, we developed an interactive parallax feature editorial that walked readers through the sneaker’s rich family tree. The story integrated newly developed 360-degree rotational assets that broke down each shoe by detail. As a part of that same story, we stitched in New Balance's “Runs in the Family” campaign heroes and candid interviews featuring NBA Champion Kawhi Leonard, MLB All-Star Francisco Lindor, musician Jaden Smith, and track star Sydney McLaughlin. Lastly, we amplified all of New Balance’s Grey Day activations around the world with a digital layer of coverage.
Highsnobiety / Forbes / Hypebeast